skills / coreyhaines31 / marketingskills / copywriting

Copywriting

Current copywriting agent skill source with conversion-focused intake, page structure, CTA guidance, voice and tone rules, output formats, and adjacent-skill handoffs.

Source description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or...

Need the copywriting install command?

Copy the npx command below to install this OpenClaw skill. This page also includes the original SKILL.md source, required permissions, verification notes, rollback triggers, and common setup fixes.

npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting
risk: lowinstall: CLIverified: 2026-07-06

On this page

Our added value (verification layer)

This page is not only a source mirror. We add reproducibility, risk controls, and operations guidance on top of the original skill definition.

  • Execution/Security/Maintainability scoring with explicit criteria
  • Compatibility matrix across runtime environments
  • Verification log with check commands and observed outcomes
  • Common failure fixes and rollback triggers for production safety

OpenClawSkill Editor's Review

Original Insight

Core field feedback: The `copywriting` skill performs amazingly well when writing copy for Landing Pages and promotional emails. It doesn't just randomly generate text; it strictly follows conversion rate optimization principles like 'single selling proposition', 'pain-point introduction', and 'audience matching'. If you are struggling with writing persuasive English product pages for international customers, this skill is your first choice.

👍 Why we love it

  • ✓Built-in advanced conversion rate frameworks (Copy Frameworks) enable beginners to write professional copy
  • ✓Forces AI to structure content with paragraphs, CTAs, and subheadings for clear readability
  • ✓Perfect for solo developers and teams without full-time marketing personnel

👎 Limitations

  • ✗Requires manual prompt tuning for highly obscure or niche industry jargon
  • ✗Generated long-form copy in languages other than English might carry a slight 'translation tone'; highly recommended for English-first projects

💡 Best for

  • Rewriting Landing Page copy for SaaS products
  • Marketing pages for developer-focused tool products
  • Drafting complete promotional email sequences for global products

Overall score

90/100

Execution

90

Security

92

Maintainability

88

Install the copywriting skill

Copy the source-specific Skills CLI command:

npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting

Verification steps used for this page:

  1. npx -y skills add https://github.com/coreyhaines31/marketingskills --skill copywriting -y -g
  2. test -f ~/.agents/skills/copywriting/SKILL.md
  3. wc -lc ~/.agents/skills/copywriting/SKILL.md
  • Confirm the current SKILL.md exists before debugging task behavior.
  • Review the current product-marketing context paths and related-skill handoffs before relying on older setup notes.

SKILL.md (source preview)

Short preview shown here to keep this page focused on our verification layer.

Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. Before Writing Check for product marketing context first: If .agents/product marketing.md exists (or .claude/product marketing.md , or the legacy product marketing context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this cont...

View full SKILL.md source page →

Required permissions

file

Compatibility matrix

EnvironmentStatusNotes
Skills CLI global installpassCanonical installer command completed on 2026-07-06 and installed the current source.
OpenClaw skill pathpassVerified ~/.openclaw/skills/copywriting resolves to the installed universal source.
Copywriting behavior taskpartialCurrent source was inspected and synced; no new end-to-end copywriting prompt run was executed in this verification cycle.

Verification log

Canonical install command executed

npx -y skills add https://github.com/coreyhaines31/marketingskills --skill copywriting -y -g

Pass

result: pass

Canonical source exists locally

test -f ~/.agents/skills/copywriting/SKILL.md

Pass

result: pass

OpenClaw skill path resolves

test -e ~/.openclaw/skills/copywriting && readlink ~/.openclaw/skills/copywriting

Pass

result: pass

Current source size recorded

wc -lc ~/.agents/skills/copywriting/SKILL.md

Pass

result: pass

New end-to-end copywriting behavior run

not executed in this verification cycle

Partial

result: partial

Security notes

  • The current source is primarily instruction-driven, but it may read local product-marketing context files when present.
  • Review statistics, testimonials, proof points, legal claims, and regulated-market wording before publishing generated copy.
  • Do not place sensitive customer or company data into prompts unless the active environment is approved for that data.

Common failures and fixes

Skill ignores current product-marketing context

Check the current source paths: .agents/product-marketing.md, .claude/product-marketing.md, or the legacy product-marketing-context.md filename.

Output is generic and not persuasive

Provide the page purpose, primary action, audience pains and objections, differentiation, proof, and traffic context requested by the current source.

Adjacent task uses the wrong workflow

Use the current related-skill handoff: copy-editing for polishing, cro for page strategy, emails for email copy, popups for modal copy, and ab-testing for variants.

Quick FAQ

How do I install this skill quickly?

Run the npx skills add command shown above, then verify ~/.agents/skills/copywriting/SKILL.md exists. This page does not assume a universal restart requirement.

What should I check before production rollout?

Confirm permissions, run a non-destructive dry run, and review rollback triggers.

What if install succeeds but actions do not run?

First verify the current installed source and OpenClaw path, then separate installation from missing marketing context, agent routing, and the quality of the supplied audience or offer inputs.

Recent changes

  • 2026-07-06: Re-ran the canonical installer and refreshed the current full SKILL.md source.
  • 2026-07-06: Synced the expanded frontmatter triggers and current product-marketing context paths.
  • 2026-07-06: Replaced prior generic runtime/dry-run claims with observed install-path evidence and an explicit Partial behavior-run status.

Rollback triggers

  • Generated copy introduces unverifiable claims.
  • Conversion metrics drop after replacing existing page copy.
  • Brand/legal review flags unsupported statements.

Known issues

Older setup notes may point only to .claude/product-marketing-context.md

Use the current source paths and retain the legacy filename only as an older-setup fallback.

The skill depends on supplied context for audience, offer, proof, and traffic state

Collect the missing inputs instead of treating generic output as an installation failure.

No new end-to-end copywriting task was run in this verification cycle

Run a page-specific task with real inputs before claiming output quality or conversion impact.

Related tutorials

Site references