How to Use the Copywriting Skill: Setup and First-Draft Flow

If you want better conversion copy fast, the copywriting skill works best with a structured input and a short revision loop.

This guide shows a practical path: install, run a safe first draft, then improve clarity, proof, and CTA strength in 2-3 iterations.

Who this is for

This workflow is for:

SaaS founders rewriting homepage/landing page copy
Growth and product marketers improving conversion paths
Teams that need a repeatable copy QA process, not one-off rewrites

Install the copywriting skill

npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting

Then restart your runtime so the skill is reloaded.

What the copywriting skill does well

Homepage hero and CTA rewrites
Landing page section flow
Pricing page messaging clarity
Feature page benefit framing

It performs best when you provide three inputs:

Audience pains
Buyer objections
Real proof points (metrics, customer outcomes, constraints)

First-draft prompt template (safe dry run)

Use a non-destructive prompt first to validate style and structure:

Use copywriting skill.
Goal: improve conversion clarity on this feature section.
Audience: early-stage SaaS founders.
Objections: setup complexity and cost.
Proof: saves 3 hours/week on reporting.
Output: headline, subheadline, 3 CTA options, and revised section copy.

Revision loop that actually improves conversion

Use this fixed sequence:

Round 1: clarity and structure
Round 2: specificity and proof
Round 3: CTA strength and tone alignment

Ask for side-by-side before/after to review quickly.

Prompt quality checklist (before you run)

Is the target page type explicit? (homepage, pricing, feature, about)
Is the primary audience named?
Are top objections included?
Is at least one proof metric included?
Is the output format constrained (headline/subheadline/CTA/body)?

Common mistakes and fixes

Asking for “better copy” without context
Fix: include goal + audience + objections + proof in one prompt
Keeping weak CTAs like “Learn More”
Fix: request CTA options with distinct intent (demo/start trial/contact sales)
Letting copy become buzzword-heavy
Fix: ask for plain-language rewrite and concrete nouns/verbs

Quick FAQ

How do I install the copywriting skill?

Run:

npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting

Then restart your runtime.

Why does the output feel generic?

Usually because the prompt lacks audience pain points, objections, and proof data. Add those three and rerun.

What is a safe first task?

Rewrite one section (not the whole site), request side-by-side output, then review before rolling changes into production.

Verified detail page: /verified/coreyhaines31/marketingskills/copywriting
Installation baseline: /blog/how-to-install-openclaw-skills
Troubleshooting: /blog/openclaw-skill-troubleshooting-15-common-errors