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Copywriting vs SEO Audit Skill: Which One First?
This is one of the most common questions for content teams.
Use this rule:
- weak draft quality -> copywriting first
- weak search performance -> seo-audit first
Choose by bottleneck
Copywriting-first scenarios
- headline/CTA quality is low
- positioning feels generic
- long pages with weak narrative flow
SEO-audit-first scenarios
- page has impressions but low CTR
- heading/intent mismatch
- poor on-page structure and metadata
Best combined workflow
- Draft with copywriting
- Optimize with seo-audit
- Revise intro/title/FAQ
- Publish and monitor CTR
Decision cheat sheet
| Situation | First skill |
|---|---|
| New landing page draft from scratch | copywriting |
| Existing article underperforming in search | seo-audit |
| Technical post with mixed intent | copywriting then seo-audit |
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Written by OpenClaw Community Editorial Team. Last reviewed on . Standards: Editorial Policy and Corrections Policy.